Paid search & social ads
Campaigns on Google, Meta, TikTok and LinkedIn, managed against real revenue targets.
AI marketing automation
Put follow-ups, reporting and routine tasks on autopilot, with people in charge. We connect your website, CRM and email so leads are answered straight away, reports build themselves and your team spends its time on work that needs a human.
Most businesses don’t lose leads because of bad marketing. They lose them in the gaps: an enquiry that waits two days for a reply, a quote that’s never followed up, a customer nobody asks for a review. Automation closes those gaps.
We start with your customer journey, from first visit to repeat purchase, and automate the steps that are repetitive, time-sensitive or easy to forget. People stay in charge of everything that needs judgement.
Good for: Busy teams who want to get more done without adding headcount.
What’s included
CRM set-up and clean-up
Contacts, deals and tasks organised in a CRM your team will actually use, with old data cleaned and imported.
Email automation
Welcome series, lead nurture, quote follow-ups, abandoned basket, post-purchase and win-back emails, triggered at the right moment.
Lead capture and routing
Forms, chat and calls flowing into one place, scored and passed to the right person immediately.
AI chat and lead qualification
An assistant on your website trained on your own content, answering common questions and handing over to your team.
Reporting dashboards
Live dashboards that pull together your website, ads, email and sales figures.
Team training on AI tools
Practical training so your team uses AI safely and well in their daily work.
Email automation that feels personal
Automated emails often feel more personal than newsletters, because they arrive exactly when they’re relevant. The journeys we set up most often:
| Journey | When it’s sent | What it does |
|---|---|---|
| Welcome series | Right after someone subscribes or enquires | Introduces you and answers the first questions |
| Lead nurture | Over the weeks after an enquiry | Shares proof, case studies and answers until they’re ready |
| Quote follow-up | A few days after a proposal | Checks in, so no quote is forgotten |
| Abandoned basket | Hours after an unfinished order | Reminds shoppers what they left behind |
| Review request | After a purchase or project | Asks happy customers for a review |
| Win-back | After a long quiet period | Invites lapsed customers back with a reason to return |
Every journey is written in your voice and only goes to people who have agreed to hear from you. For newsletters and email strategy, see content, social and email.
AI with people in charge
AI is good at drafting, summarising, sorting and answering routine questions. It isn’t a replacement for judgement, relationships or accountability. We set up AI tools with clear rules: business accounts that don’t train on your data, a data processing agreement in place, a human review before anything important goes out, and a clear handover to a person whenever a customer needs one.
How it works
Map
We map your customer journey and find where leads and time are lost.
Fix the data
Clean contacts and clear stages in your CRM, so automation runs on reliable information.
Build and test
Automations built step by step and tested with real scenarios before going live.
Train
Your team learns how it all works and what to do when something needs a person.
Improve
Monthly reviews of what’s working, with new automations added as you grow.
FAQs
Which CRM should we use?
It depends on your team and how you sell. HubSpot’s free CRM is a strong starting point for many small businesses, Pipedrive suits sales-led teams, and we’ll recommend what fits rather than what’s fashionable.
Will automated emails feel robotic?
Not when they’re done well. Emails triggered by what someone actually did, written in your voice and sent at the right moment, often feel more personal than a newsletter.
Is it safe to use AI with customer data?
It can be, with the right set-up: business plans that don’t use your data for training, a data processing agreement, clear rules about what information goes in, and a person checking anything important.
Do you train our team?
Yes. Training on the tools and the AI assistants you use is part of the service, so your team stays confident once we’ve handed over.
Works well with
Let’s talk about what to automate.
Tell us where you are and where you’d like to be. We’ll reply with honest ideas and clear next steps.