Brand strategy & identity

Find the idea that sets you apart, then give it a look and a voice people remember. We turn what makes your business different into a brand that works everywhere, from your website to a quick reply on email.

People decide in seconds whether a business is for them. A clear brand makes that decision easy, and it makes every other channel work harder: ads earn more clicks, websites turn more visitors into enquiries, and customers find it easier to recommend you because they can describe what you do.

That’s why we start with strategy, not a logo. Once we know who you’re for and why they should choose you, the visual identity has a job to do, and every design decision can be judged against it.

Good for: New businesses, rebrands, mergers and companies that have outgrown their look.

What’s included

Signs it’s time for a rebrand

  • Customers misunderstand what you do, or what you charge.
  • You’ve grown or changed direction, and the brand still describes the old business.
  • Your look varies from one channel to the next, so nothing builds recognition.
  • Competitors look more established, even when your work is better.
  • Your team describes the business differently every time.

Sometimes the answer is a full rebrand. Often it’s a sharper strategy and a refresh of what you already have. We’ll tell you honestly which one you need.

How it works

  1. Discover

    We listen to your team and your customers, and study your market and competitors.

  2. Define

    We agree your positioning, audience, personality and key messages in a short strategy document.

  3. Design

    We create identity concepts, test them against the strategy and refine the strongest with you.

  4. Deliver

    You receive every file, the guidelines and the templates, and we help you roll the brand out.

FAQs

How long does a brand project take?

Most projects take six to ten weeks from the first workshop to the final files. A refresh of an existing identity can be quicker.

Can you work with our existing logo?

Yes. If your logo still works, we can build a stronger strategy and a more complete identity around it rather than replacing it.

What files will we receive?

Every final file in the formats you need for print, web and social media, plus your guidelines and templates. Ownership and usage rights are set out clearly in your proposal before work starts.

Do you design email and social templates too?

Yes. Newsletter, social media and presentation templates in your new identity are part of the rollout, so your team can create on-brand content without a designer.

Let’s talk about your brand.

Tell us where you are and where you’d like to be. We’ll reply with honest ideas and clear next steps.