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Content, social & email

Content your audience wants to watch, read and share, and emails they look forward to opening. We plan it around what your customers care about and produce it consistently, so you stay visible without posting for the sake of it.

Ask about content and email What’s included

Attention is earned. The brands people follow are the ones that teach them something, make them smile or help them decide. We build your content around the questions customers ask before they buy, then turn each idea into several pieces: an article becomes short videos, a carousel and a newsletter.

Social media builds reach. Email builds relationships you own: no algorithm decides whether your subscribers see your message. We make the two work together, so new followers become subscribers and subscribers become customers.

Good for: Brands that want steady visibility, a community around them and an email list they own.

What’s included

Email marketing that earns its place

Email remains one of the most dependable channels for small and growing businesses, because you own the list and decide when to reach it. We handle the whole job:

  • List growth: sign-up forms, lead magnets and landing pages that give people a good reason to subscribe.
  • Newsletters: a regular email with one clear idea and one clear next step, designed in your brand.
  • Segmentation: different messages for prospects, customers and lapsed customers.
  • Automation: welcome, nurture, abandoned basket and win-back emails, set up once and improved over time.
  • Deliverability: SPF, DKIM and DMARC set up correctly, as Gmail and Yahoo now require of bulk senders, so your emails reach the inbox.
  • Compliance: sign-ups and unsubscribes that follow UK GDPR and the Privacy and Electronic Communications Regulations.
  • Reporting: clicks, enquiries and sales rather than open rates alone, which privacy features in Apple Mail have made unreliable.

We work with the platform that suits you, including Mailchimp, Klaviyo, Brevo, MailerLite, Kit and HubSpot. For the automated side, see marketing automation.

How it works

  1. Listen

    We learn what your customers ask, read and watch, and what has worked for you so far.

  2. Plan

    Themes, formats, channels and a publishing rhythm you can sustain.

  3. Produce

    We write, film, design and schedule, with your approval built in.

  4. Engage

    We reply to comments and messages, and grow your email list from every channel.

  5. Improve

    Monthly reporting on reach, engagement, subscribers and enquiries, and a plan for next month.

FAQs

How often should we post on social media?

As often as you can keep up with good content. A steady rhythm on one or two platforms beats occasional bursts everywhere, so we agree a schedule you can sustain.

How often should we send a newsletter?

For most businesses, once or twice a month works well. Send when you have something useful to say, and keep the timing regular so subscribers know what to expect.

Which email platform should we use?

It depends on what you sell. Klaviyo suits online shops; Mailchimp, MailerLite, Brevo and Kit suit most service businesses; HubSpot suits teams that want email and CRM in one place. We’ll help you choose and set it up.

Can you write in our brand voice?

Yes. We start from your brand guidelines, or write a tone-of-voice guide first, and every piece is approved by you before it goes out.

Let’s talk about your content and email.

Tell us where you are and where you’d like to be. We’ll reply with honest ideas and clear next steps.

Let’s talk All services